‘Traction’ defined by a VC investor
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‘Traction’ defined by a VC investor 1:51 min
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Traction is two things. You fundamentally understanding the drivers of your business, and it’s different from business to business. And showing that those KPIs are improving month to month.
Now, I’m an investor, if you just show me everything growing steady, I’ve never seen that before. We know that it goes up, it goes down, it goes up, it goes down. But the trajectory…