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Build traction

Hello, there. In this insight, we discuss how to develop traction for your business. Structuring growth, traction for your business The concept of traction… read more

This module is part of the Grow your business course.
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Growing a business online course

Grow your business

The course on ‘Grow your business’ is aimed at startup founders who are looking to scale their operations when they are getting traction for their product or service.

One module breaks down the different types of business models to consider, and the other module focuses on ways to build traction and grow the customer base.

Each module has a number of learning reso…

 

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Module content

Introduction: Tips for building traction

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Introduction: Tips for building traction

Introduction: Tips for building traction
Introduction: Tips for building traction

Transcripts

The importance of building traction

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The importance of building traction

The importance of building traction
The importance of building traction

About: Fatoumata Ba – Group CMO at Jumia

Fatoumata Ba is Jumia’s Group Chief Marketing Officer, spanning across 9 verticals (Mall, Market, Food, Tr…

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How to build a dedicated customer base

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How to build a dedicated customer base

How to build a dedicated customer base
How to build a dedicated customer base

About: Stephen Haggard – Chairman at Eneza Education

Stephen Haggard chairs the board at Eneza Education and drives the company’s work in data analytics, mobile commercial strategy, and online learning design. When not with Eneza, Stephen owns and runs a large edtech business covering EU and US markets from London. He is a thought-leader in learning innovations and African ed…

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Why startups should focus on winning customer trust

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Why startups should focus on winning customer trust

Why startups should focus on winning customer trust
Why startups should focus on winning customer trust

About: Dotun Olowoporoku – Managing partner at Starta Advisory

Dotun Olowoporoku is managing partner at Starta. His aim is making it easier to build, discover and track high growth business opportunities in Africa. Dotun also founded Potential VC which is a syndicate fund backed b…

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