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Marketing and business development

In this module, you will learn about Business Development, more importantly, Business Development within the context of African startups. You will also get the… read more

This module is part of the Grow your business course.
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Growing a business online course

Grow your business

The course on ‘Grow your business’ is aimed at startup founders who are looking to scale their operations when they are getting traction for their product or service.

One module breaks down the different types of business models to consider, and the other module focuses on ways to build traction and grow the customer base.

Each module has a number of learning reso…

 

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Module content

Introduction: How to expand to other geographic markets

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Introduction: How to expand to other geographic markets

Introduction: How to expand to other geographic markets
Introduction: How to expand to other geographic markets

Transcripts

How to test the market with a small advertising budget

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How to test the market with a small advertising budget

How to test the market with a small advertising budget
How to test the market with a small advertising budget

Trevor Kimenye is the CEO of Ongair. He is a serial entrepreneur, having founded an enterprise consulting firm in Australia, a digital marketing agency in Kenya and is now changing how hundreds of businesses and customers worldwide keep in touch through Ongair. He is a firm belie…

Transcript

Having a clear mission and company culture when expanding across borders is key

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Having a clear mission and company culture when expanding across borders is key

Having a clear mission and company culture when expanding across borders is key
Having a clear mission and company culture when expanding across borders is key

Ténemba Anna Samaké is a CEO at Mbc Africa. She has developed an extensive network of partners that support Micros, Small and Medium Enterprises in accessing financing, through product development, funding schemes and network building. Ténemba is pioneer in angel investment in Mali and Ghana as she contributed in the creation of two angel investors’ club in Mali and an all ladies angel ne…

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How to build a team to enter a new market

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How to build a team to enter a new market

How to build a team to enter a new market
How to build a team to enter a new market

Marek Zmyslowski is a Polish-born entrepreneur and executive focused on online businesses in Frontier and Emerging Markets. He co-founded HotelOnline.co a Hospitality Technology Company, and Jumia Travel Africa’s Biggest Hotel Booking Portal, with backing from Rocket Internet and Goldman Sachs. He is a Lead Mentor…

Transcript