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Know the target market

In this module, you will get tips and recommendations on how to find and attain your target market. Find out why clearly defined target… read more

This module is part of the Start your business course.
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start a business online course

Start your business

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

This course breaks down how to start a business in four modules. The first module focuses on how to build a great team, the second module on how to define your target market, the third on product development and the fourth module on assessing the…

 

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Module content

Introduction: Getting to know your customer

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Introduction: Getting to know your customer

Introduction: Getting to know your customer
Introduction: Getting to know your customer

Transcripts

Why understanding the customer is crucial for startups

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Why understanding the customer is crucial for startups

Why understanding the customer is crucial for startups
Why understanding the customer is crucial for startups

Charlene Chen is COO at BitPesa. With an MBA from the Haas School of Business at the University of California – Berkeley and a B.S. in Psychology and Computer Science from Duke University, Charlene Chen has over 10 years of private sector and social sector experience working with a variety of organizations ranging from internet startups to Fortune 500 companies to international non-pr…

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Not knowing the target audience is biggest mistake startup entrepreneurs make

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Not knowing the target audience is biggest mistake startup entrepreneurs make

Not knowing the target audience is biggest mistake startup entrepreneurs make
Not knowing the target audience is biggest mistake startup entrepreneurs make

As a strategic product partnerships manager at Facebook, Emeka Afigbo is working with different content partners and developers Middle East and Africa as part of Facebook’s drive to make its platform more relevant in the day to day lives of people all over the world. At Google from 2011-2015. Emeka was a program manager in the developer relations team leading developer programs in Sub…

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How early stage entrepreneurs can better understand their target market

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How early stage entrepreneurs can better understand their target market

How early stage entrepreneurs can better understand their target market
How early stage entrepreneurs can better understand their target market

Aaron Fu has more than 8 years of experience in financial services and technology across Europe, Asia and Africa with Standard Chartered and Société Générale. He has led global, regional and local product and service launches, large-scale change projects and sustainable community impact initiatives. Aaron worked at Nest to extend its start-up eco-system and accelerator programs to the rapid…

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The importance of customer feedback

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The importance of customer feedback

The importance of customer feedback
The importance of customer feedback

Fatoumata Ba is Jumia’s Group Chief Marketing Officer, spanning across 9 verticals (Mall, Market, Food, Travel, Dea…

Transcript

The Empathy Map (PDF)

Download the Emphathy Map (PDF) below.