Choose language

Know the target market

In this module, you will get tips and recommendations on how to find and attain your target market. Find out why clearly defined target… read more

This module is part of the Start your business course.
Please Sign in to continue
start a business online course

Start your business

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

This course breaks down how to start a business in four modules. The first module focuses on how to build a great team, the second module on how to define your target market, the third on product development and the fourth module on assessing the…

 

Get started!

Module content

Introduction: Define your target market in ten steps

When playing the video, you can change the language of the subtitles and adjust the speed in the video player settings. Settings icon

Introduction: Define your target market in ten steps

Introduction: Define your target market in ten steps
Introduction: Define your target market in ten steps

Transcript

How to pick the first target group for your startup

When playing the video, you can change the language of the subtitles and adjust the speed in the video player settings. Settings icon

How to pick the first target group for your startup

How to pick the first target group for your startup
How to pick the first target group for your startup

Aaron Fu has more than 8 years of experience in financial services and technology across Europe, Asia and Africa with Standard Chartered and Société Générale. He has led global, regional and local product and service launches, large-scale change projects and sustainable community impact initiatives. Aaron worked at Nest to extend its start-up eco-system and accelerator programs to the rapidly e…

Transcript

The importance of knowing your target market

When playing the video, you can change the language of the subtitles and adjust the speed in the video player settings. Settings icon

The importance of knowing your target market

The importance of knowing your target market
The importance of knowing your target market

Ben White has been venturing in the African technology and media space since 2003. He has done ethnographic research on the emergence of software cultures in Kampala, Uganda, established the ICT Entrepreneurship program at Hivos, and later taught classes at the University of Amsterdam. Involved in multiple startups, Ben is also the cofounder of AfriLabs, a pan-African network of innovation …

Transcript

The importance of getting to know your customers

When playing the video, you can change the language of the subtitles and adjust the speed in the video player settings. Settings icon

The importance of getting to know your customers

The importance of getting to know your customers
The importance of getting to know your customers

Fatoumata Ba is Jumia’s Group Chief Marketing Officer, spanning across 9 verticals (Mall, Market, Food, Travel, Dea…

Transcript

Persona template and questionnaire

Download…