Module 2: Introduction
Start-ups’ optimism is essential, but can blind them to the risks that investors see in their businesses. This module presents a framework to help companies see their businesses in the risk reduction framework of investors, for example, understanding that investment “use of proceeds” should focus on reducing risk to increase company value.
1. Common Startup Risks
2. Ten “Common Startup Risks” Self-Assessment
3. Your Particular Startup Risks
4. Share the “investor perspective” of risk analysis and risk reduction
5. Enable companies to speak the language
6. Encourage companies to reduce risks while pursuing opportunities
Outcome: Companies will be able to understand better investors’ perceptions of the risks of their business and how to manage, mitigate or reduce them. Working with mentors, companies will develop a list of the top ten “common” startup risks and top ten “particular” company risks and plans to manage them, which will increase the likelihood of both company success and financing success.