Gender-targeted marketing Read on if … You are struggling to reach women (or men) with your marketing campaigns. You are aware of potential unconscious gender stereotypes present in your advertisement. Why is this important? Designing gender targeted campaigns and representing users in non-stereotypical roles helps attract more users/ customers and fight g…
This module is part of the Gender mainstreaming: Deepen impact and improve sustainability course. Please Sign in to continue Gender mainstreaming: Deepen impact and improve sustainability Are you aware of the benefits that gender equity can bring to your organization? It increases productivity, reduces turnover, increases revenues, and reduces risks… to just name a few! But how can you reach gender equity and unleash its potential? Follow us on this journey to learn why you should prioritize gender mainstreaming in your organization and how to do it. Gender mainstreaming …