This module is part of the Grow your business course. Please Sign in to continue Grow your business The course on ‘Grow your business’ is aimed at startup founders who are looking to scale their operations when they are getting traction for their product or service. One module breaks down the different types of business models to consider, and the other module focuses on ways to build traction and grow the customer base. Each module has a number of learning reso…
Startups focused on selling products and services directly to consumers tend to garner the most media attention. Such companies are known as Business to Consumer, or B2C companies. However, many African startups are partially or entirely focused on providing goods and services to fellow business or enterprise customers, placing them in what’s known as the Business to Business, or B2B, category.…