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8.1 Introduction

How to attract attention for your inclusive innovation with an online profile and pitch-video

Inclusive innovators have many different traits, and pitching and networking are definitely two of them. It is important that others become equally excited about your business idea for solving some of the biggest problems in underserved communities. Without the support of the customers, investors and other stakeholders, many inclusive innovations will not be realized. In module 7 you have learned about how to develop a good pitch. However, when you cannot meet your next big client at a large networking event and pitch to them face-to-face, you will have to take things online. Developing skills for online presentation and communication has become even more important during the Covid-19 crisis. For that reason, we have created this bonus module in which we give practical tips on how to present yourself online.

In the first section of this bonus module, we will focus on the aspects of what makes a good online profile for your enterprise on the VC4A platform. With over 85,000 members, 13,500 registered startups or SMEs, 400 mentors, and numerous investors, VC4A is one of the largest online communities for (social) entrepreneurs and therefore highly recommended. Besides providing you with a number of practical tips on how to set up a great profile on VC4A, this section will also give you insights on how to make the most of what VC4A has to offer.

The second part of this bonus module will teach you the skills to master a great presentation in a virtual live-pitching setting, as well as via a recorded pitch-video. In this part of the module, you have a chance to learn first-hand from renowned pitch coach, David Beckett. David is the creator of the Best 3 Minutes Pitch Methodology, a TEDx speech coach, and has trained over 850 Startups and 13,000 professionals throughout his ongoing career. In the assignment section, we will guide you through the process of creating your own pitch-video, incorporating all the tips provided in the bonus module.

This module is part of the Inclusive Innovation Course course.
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inclusive innovation online course

Inclusive Innovation Course


It is an exciting time for Inclusive Innovation in the Southern African Development Community (SADC). As international awareness grows on the inclusion of low-income groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with social impact.

The SAIS Inclusive Innovation training provides you with a unique opportunity to discover the fundamentals of designing and delivering impactful business solutions for underserved communities or the “Base of the Pyramid”.

Why invest your time

In this training course, Inclusive Innovation experts from Bopinc will share inspirational stories from African entrepreneurs, useful tips and practical assignments that allow you to apply new knowledge to your own case. Each course module will build your capabilities to better cope with the challenges that many startups and innovation support organisations experience when entering underserved markets.

What you can expect

The Inclusive Innovation course is best enjoyed in a 14-week period. This gives you 2 weeks to complete each module. Expect to spend approximately an hour to read the module, and another 1 or 2 hours to work on the assignment. That is 2-3 hours per module. While you can follow this course individually, we highly recommend you work in pairs or teams and use the assignments for your own innovation project. In the end, you learn most through practice.

Note that the order of the modules does not reflect their level of importance. All topics are crucial to the success of your Inclusive Innovation and should be considered and revisited throughout your journey.


Each module follows the same format:

  • Introduction & key learnings
  • Podcast featuring inspirational entrepreneurs
  • 2 or 3 theory sections inspired from real cases
  • Quiz to test yourself on new theory
  • Assignment to apply the theory to your own business case
  • Additional reading materials
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