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5.7 Summary

We hope with this module helped you better understand why:

  • Every innovation needs a Go-To-Market strategy. An idea will not sell itself, particularly not in underserved markets.
  • It is very costly and risky to take on all marketing and distribution activities yourself. Particularly when you are new to the market, success lies in establishing the right partnerships.
This module is part of the Inclusive Innovation Course course.
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Inclusive Innovation Course


It is an exciting time for Inclusive Innovation in the Southern African Development Community (SADC). As international awareness grows on the inclusion of low-income groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with social impact.

The SAIS Inclusive Innovation training provides you with…

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