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5.7 Summary

We hope with this module helped you better understand why:

  • Every innovation needs a Go-To-Market strategy. An idea will not sell itself, particularly not in underserved markets.
  • It is very costly and risky to take on all marketing and distribution activities yourself. Particularly when you are new to the market, success lies in establishing the right partnerships.

Bopinc Inclusive Innovation Course

WELCOME TO THE BOPINC INCLUSIVE INNOVATION COURSE

It is an exciting time for Inclusive Innovation. As international awareness grows on the need to include low-income communities and underserved groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with making a social impact.

The Bopinc Inclusive Innova…

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