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3.7 Assignment

Assignment 1: Persona

Create a persona to help you clarify everything you already know about your target consumer. Challenge yourself to identify gaps in your understanding as well as uncertainties you have. 

Assignment 2: Consumer Research

Select a method for your consumer research to fill the gaps identified in Assignment 1. Download the

inclusive innovation online course

Inclusive Innovation Course


It is an exciting time for Inclusive Innovation in the Southern African Development Community (SADC). As international awareness grows on the inclusion of low-income groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with social impact.

The SAIS Inclusive Innovation training provides you with…

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