2.5 How do you know if the opportunity is big enough?
The previous sections were about how to diverge and find all kinds of new ideas, taking on the appropriate intentions as an inclusive innovator. In this section we will narrow down (i.e. ‘Define’) and provide guidance on how to evaluate your ideas based on their potential to combine impact with profit.
If you want to evaluate the viability of your innovative idea, you will need to make s…
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