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Course Profile Leading with data – Part II: The execution image of Cover Image LWD

Leading with data – Part II: The execution

Please note: This is Part 2 of this training – make sure you have completed Part 1 before starting this course!

This “Leading with Data” course was designed to help you collect and use data to make better strategic decisions for your venture. By the end of this training, you will understand where your blind spots are (i.e. where the lack of data undermines your strategy, operations and impact), and will be able to produce surveys to inform your most important decisions at almost no cost.

We developed this course because most entrepreneurs in the early stages of their ventures take important decisions based on instinct rather than on data. And that works just fine… as long as they are small. Nevertheless, as your company grows, reaches more customers, and generates more impact, you will realize that taking the right decisions requires more than good instinct.

In a modern business environment, our assumptions need to be constantly reevaluated, and we need to be sure to avoid biases and preconceived ideas in our decision making. This course will improve your ability to do just that and will teach you how to take decisions based on hard data, rather than intuition.

This course is divided into 2 parts:

  • Part I: “The fundamentals” provides a structured approach to help you identify the (often implicit) assumptions that underpin your model, assess whether you have any blind spots, and determine what data you need to confirm – or challenge – these assumptions
  • Part II: “The execution” guides you in designing, implementing, and analyzing a field survey on customers and other stakeholders in a quick, easy and low-cost manner


Jessica Graf

Jessica Graf

Jessica Graf (Zurich-Switzerland) is the Founder and Managing Director of LeFil Consulting. Before LeFil, she spent 8 years in developing countries, serving public and non-profit institutions, such as the UNDP, Action contre la Faim, the OSCE and the Swiss Foreign and Economic Affairs. She then worked at McKinsey & Company and managed Vietnam Holding Asset Management for another 6 years. She graduated in Political Sciences at the University of Geneva and holds an MBA from INSEAD.


Cecilia Gamba

Cecilia Gamba

Cecilia Gamba is a Project Manager at LeFil, where she leads impact tracking efforts. Before joining, Cecilia worked as a data analyst at WegoWise, Inc. and Elevate Energy, both US-based organizations providing energy efficiency services for affordable housing. In these positions, she specialized in leveraging data for effective product/program development and delivery. Prior to that, she was a researcher with the Chicago Booth School of Business’s Initiative on Global Markets. Cecilia holds a Masters degree in Economics from the University of Bologna.