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Fatoumata Ba is Jumia’s Group Chief Marketing Officer, spanning across 9 verticals (Mall, Market, Food, Travel, Dea…
As an entrepreneur to understand really the needs of a market, especially in Africa where you have 54 countries that are very different from each other and even more, let’s say tribes, or ethnic groups, it’s very important to be able to rely on data, which is qualified data and data that is, let’s say quantitative enough to make sense for your business.
Having said tha…
The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.
This course breaks down how to start a business in four modules. The first module focuses on how to build a great team, the second module on how to define your target market, the third on product development and the fourth module on assessing the…
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