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The importance of getting to know your customers

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The importance of getting to know your customers

The importance of getting to know your customers
The importance of getting to know your customers

Fatoumata Ba is Jumia’s Group Chief Marketing Officer, spanning across 9 verticals (Mall, Market, Food, Travel, Dea…

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This module is part of the Start your business (Launch) course.
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start a business online course

Start your business (Launch)

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

This course breaks down how to start a business in four modules. The first module focuses on how to build a great team, the second module on how to define your target market, the third on product development and the fourth module on assessing the…

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