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Why understanding the customer is crucial for startups

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Why understanding the customer is crucial for startups

Why understanding the customer is crucial for startups
Why understanding the customer is crucial for startups

Charlene Chen is COO at BitPesa. With an MBA from the Haas School of Business at the University of California – Berkeley and a B.S. in Psychology and Computer Science from Duke University, Charlene Chen has over 10 years of private sector and social sector experience working with a variety of organizations ranging from internet startups to Fortune 500 companies to international non-pr…

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This module is part of the Start your business (Launch) course.
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start a business online course

Start your business (Launch)

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

This course breaks down how to start a business in four modules. The first module focuses on how to build a great team, the second module on how to define your target market, the third on product development and the fourth module on assessing the…

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