The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

This course breaks down how to start a business in four modules. The first module focuses on how to build a great team, the second module on how to define your target market, the third on product development and the fourth module on assessing the competitive landscape and other external factors crucial for starting a successful business.

Each module has a number of learning resources, which include:

• Theoretical breakdowns where concepts are introduced – relevant to the African context
• Videos of leading business professionals, entrepreneurs and investors, sharing expert advice
• Quizzes where you’ll be challenged to apply what you have learnt
• Useful downloadable templates and documents