Start your business

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

The first module focuses on how to build a great team, the second module on the environment you operate in and the third module discusses the importance of knowing your target market.

Each module has a number of learning resources, which include:

  • Theoretical breakdowns where concepts are introduced – relevant to the African context
  • Videos of leading business professionals, entrepreneurs and investors, sharing expert advice
  • Quizzes where you’ll be challenged to apply what you have learnt
  • Useful downloadable templates and documents


Start this course

About this course

4 hours.
French, Arabic, Somalia
How to pass
View all insights and complete each quiz
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based on 19,470 votes

Expert insights

The following experts are sharing their insights in this course:

  • Profile picture of Ndidi Nnoli Edozien
    Ndidi Nnoli Edozien

    Lagos Business School
    Lagos, Nigeria

  • Profile picture of Rebecca Enonchong
    Rebecca Enonchong

    Douala, Cameroon

  • Profile picture of Chinedu Enekwe
    Chinedu Enekwe

    Washington DC, USA

  • Profile picture of Chams Diagne
    Chams Diagne

    Paris, France

  • Profile picture of Brett Commaille
    Brett Commaille

    Angelhub Ventures
    Cape Town, SA

  • Profile picture of Ibanga Umanah
    Ibanga Umanah

    Brave Venture Labs
    Nairobi, Kenya

  • Profile picture of Aaron Fu
    Aaron Fu

    Nairobi, Kenya

  • Profile picture of Viola Llewellyn
    Viola Llewellyn

    Maryland, USA

  • Profile picture of Fabian Guhl
    Fabian Guhl

    Berlin, Germany

  • Profile picture of Charlene Chen
    Charlene Chen

    London, UK

  • Profile picture of Stephen Haggard
    Stephen Haggard

    Eneza Education
    London, UK

  • Profile picture of Simeon Ononobi
    Simeon Ononobi

    Lagos, Nigeria

  • Profile picture of Aurelien Duval-Delort
    Aurelien Duval-Delort

    Paris, France

  • Profile picture of Stephan Breban
    Stephan Breban

    Dean Wetton Advisory
    London, UK

  • Profile picture of Yemi Keri
    Yemi Keri

    Lagos Angels Network
    Lagos, Nigeria

  • Profile picture of Fatoumata Ba
    Fatoumata Ba

    Abidjan, Ivory Coast

  • Profile picture of Justin Spratt
    Justin Spratt

    Uber Africa
    Johannesburg, SA

  • Profile picture of Emeka Afigbo
    Emeka Afigbo

    Lagos, Nigeria

  • Profile picture of Russell Southwood
    Russell Southwood

    Balancing Act
    London, UK

  • Profile picture of Andrea Böhmert
    Andrea Böhmert

    Knife Capital
    Cape Town, SA

Creators of the course

The theoretical content (intro videos of each module) is produced by:
Andrew Sekandi

Andrew Sekandi

United Kingdom

Andrew Sekandi is an Associate Director at KPMG where he leads the Corporate Intelligence team’s Africa practice. With a background in law and risk analysis, he has 10 years’ experience conducting non-financial due diligence and provides market intelligence for investors looking to acquire stakes in African tech companies and other sectors.

Anneke Evers

Anneke Evers


Anneke Evers has experience in the area of SME finance, preparing emerging market entrepreneurs in the final stages for finance and connecting them to financiers. As an overall SME advisor she worked with different support centers in Africa, Asia and the Middle East, capacitating their staff and enhancing their business services to SMEs.

Andile Masuku

Andile Masuku

African Tech Roundup
South Africa

Andile Masuku is a Zimbabwean broadcaster and entrepreneur based in Johannesburg, South Africa. He produces and presents a portfolio of popular audio podcasts — including ‘the African Tech Round-up’, as well as developing and executing content strategy and tactical media plays for leading companies.