The importance of getting to know your customers
When playing the video, you can change the language of subtitles and adjust the speed of the video in the settings.
The importance of getting to know your customers 2:55 min
Fatoumata Ba is Jumia’s Group Chief Marketing Officer, spanning across 9 verticals (Mall, Market, Food, Travel, Dea…
As an entrepreneur to understand really the needs of a market, especially in Africa where you have 54 countries that are very different from each other and even more, let’s say tribes, or ethnic groups, it’s very important to be able to rely on data, which is qualified data and data that is, let’s say quantitative enough to make sense for your business.
Having said tha…