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1.6. Ahmed’s solution

By talking to his end users and truly listening to their needs and experiences, Ahmed was able to understand that the initial solution he was proposing was not really solving the needs of his target group: paying only for the mobile data they needed. With this in mind, he decided to change his business into a pay-as-you-go mobile data service, from which the users…

This module is part of the Understanding your Customer course.
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Understanding your Customer

Understanding your Customer

In Understanding your Customer you will apply your knowledge to real problems and how to solve them. This course looks more in-depth at challenges and user needs, helping you validate your business model and align with market needs.

This mini-course is the second part of the Design Thinking for Innovators curriculum. In order to start this course, you first need to compl…

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