5.3 How to organize the distribution of your product or service?
Distribution can become a pain if not organized optimally. BoP markets are typified by long distances, poor infrastructure, and no existing formal networks, which will drive up the costs of distribution, and thus of the product. Furthermore, if your product or service is not delivered at the right time and place, its value decreases in the eyes of consumers and your risk losing them. For exampl…
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