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5.3 How to organize the distribution of your product or service?

Distribution can become a pain if not organized optimally. BoP markets are typified by long distances, poor infrastructure, and no existing formal networks, which will drive up the costs of distribution, and thus of the product. Furthermore, if your product or service is not delivered at the right time and place, its value decreases in the eyes of consumers and your risk losing them. For exampl…

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It is an exciting time for Inclusive Innovation in the Southern African Development Community (SADC). As international awareness grows on the inclusion of low-income groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with social impact.

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