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5.4 What are cost-effective ways of attracting and retaining consumers?

Not all-inclusive innovators and entrepreneurs are great salespersons. When confronted with their consumers, they sometimes lack the skills to use simple language to communicate the relevant benefits of their product or service. Consumers are usually not interested in the technicalities of an innovation and just want to know one thing: what value will it bring them that is worth spending their …

Bopinc Inclusive Innovation Course

WELCOME TO THE BOPINC INCLUSIVE INNOVATION COURSE

It is an exciting time for Inclusive Innovation. As international awareness grows on the need to include low-income communities and underserved groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with making a social impact.

The Bopinc Inclusive Innova…

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