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5.4 What are cost-effective ways of attracting and retaining consumers?

Not all-inclusive innovators and entrepreneurs are great salespersons. When confronted with their consumers, they sometimes lack the skills to use simple language to communicate the relevant benefits of their product or service. Consumers are usually not interested in the technicalities of an innovation and just want to know one thing: what value will it bring them that is worth spending their …

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Inclusive Innovation Course


It is an exciting time for Inclusive Innovation in the Southern African Development Community (SADC). As international awareness grows on the inclusion of low-income groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with social impact.

The SAIS Inclusive Innovation training provides you with…

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