Name: Consumer-driven value creation
Rating: 4.52 (42 reviews)

3.2 Podcast: Inspirational Story ^{9:39 min}

Transcripts

English

00:15 And in this episode, we are focusing on consumer-driven value creation. In other words, how do you translate your customer’s barriers and aspirations into a product or a service they will not only like, but also invest their money into?

00:33 My name is Ken Owino. Imagine for a second how easy it is to call a cab using an app or to order food from the comfort of your hous…

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