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3.3 Who are your consumers and why do they matter?

Your consumers are perhaps the most important stakeholders in your entire business. They are the ones that will enjoy the benefits of your inclusive innovation and the ones that will ultimately bring in the revenue needed to make your business commercially viable. In other words, your consumers are your best ally. Knowing your consumer is, therefore, a critical step before you start defining yo…

This module is part of the Inclusive Innovation Course course.
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inclusive innovation online course

Inclusive Innovation Course


It is an exciting time for Inclusive Innovation in the Southern African Development Community (SADC). As international awareness grows on the inclusion of low-income groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with social impact.

The SAIS Inclusive Innovation training provides you with…

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