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3.3 Who are your consumers and why do they matter?

Your consumers are perhaps the most important stakeholders in your entire business. They are the ones that will enjoy the benefits of your inclusive innovation and the ones that will ultimately bring in the revenue needed to make your business commercially viable. In other words, your consumers are your best ally. Knowing your consumer is, therefore, a critical step before you start defining yo…

Bopinc Inclusive Innovation Course

WELCOME TO THE BOPINC INCLUSIVE INNOVATION COURSE

It is an exciting time for Inclusive Innovation. As international awareness grows on the need to include low-income communities and underserved groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with making a social impact.

The Bopinc Inclusive Innova…

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