Previous Next

3.5 How to create value for your consumers based on your insights?

At this point, you will have gathered a list of many valuable insights about your target group. Some of these insights might contradict your previous thinking or you might have found out the problem you thought you were solving is not the problem your consumers experience. This is part of the process.

Now that you have these insights and you have a much better understanding of your targe…

This module is part of the Inclusive Innovation Course course.
Please Sign in to continue
inclusive innovation online course

Inclusive Innovation Course


It is an exciting time for Inclusive Innovation in the Southern African Development Community (SADC). As international awareness grows on the inclusion of low-income groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with social impact.

The SAIS Inclusive Innovation training provides you with…

Previous Next