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3.4 What are the methods to collect consumer insights at the BOP?

When you are doing research in low-income countries and their informal markets, investigating and gathering information and data can be a very complicated task. Applying conventional tactics and relying on desk research often do not produce efficient results in BoP markets. As described in the previous section, investing in good consumer research is essential for…

Bopinc Inclusive Innovation Course

WELCOME TO THE BOPINC INCLUSIVE INNOVATION COURSE

It is an exciting time for Inclusive Innovation. As international awareness grows on the need to include low-income communities and underserved groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with making a social impact.

The Bopinc Inclusive Innova…

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