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3.4 What are the methods to collect consumer insights at the BOP?

When you are doing research in low-income countries and their informal markets, investigating and gathering information and data can be a very complicated task. Applying conventional tactics and relying on desk research often do not produce efficient results in BoP markets. As described in the previous section, investing in good consumer research is essential for…

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It is an exciting time for Inclusive Innovation in the Southern African Development Community (SADC). As international awareness grows on the inclusion of low-income groups in the development of products and services, new business opportunities arise for entrepreneurs that want to combine profit with social impact.

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