Let’s now look at how Ahmed used a design…
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Let’s now look at how Ahmed used a design thinking tool, the persona, to solve his challenge
In the persona tool, he fills in different sections with different types of information. Let’s look at them.
First, he creates the profile of a potential customer: he gave the fictional name of Sara. She is a 34 years old woman from Abuja, Nigeria and she sells food at the market. She is a…
In Understanding your Customer you will apply your knowledge to real problems and how to solve them. This course looks more in-depth at challenges and user needs, helping you validate your business model and align with market needs.
This mini-course is the second part of the Design Thinking for Innovators curriculum. In order to start this course, you first need to compl…
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