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1.3. The persona tool

A persona is a detailed description and visualization of your user(s) or other important stakeholders, represented by a fictional but realistic person. It helps to create an in-depth understanding of the target…

This module is part of the Understanding your Customer course.
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Understanding your Customer

Understanding your Customer

In Understanding your Customer you will apply your knowledge to real problems and how to solve them. This course looks more in-depth at challenges and user needs, helping you validate your business model and align with market needs.

This mini-course is the second part of the Design Thinking for Innovators curriculum. In order to start this course, you first need to compl…

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