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Why understanding who you pitch to is crucial for success

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Why understanding who you pitch to is crucial for success

Why understanding who you pitch to is crucial for success
Why understanding who you pitch to is crucial for success

Adedana Ashebir joined Village Capital after nearly three years at the African Leadership Network (ALN), a community of the continent’s young, dynamic, and influential leaders. At ALN, she built and managed the Africa Business Fellowship, a program that matched young American business leaders with leading African corporates and startups for short-term work placements in five countries. Prior to that role, she served as Chief of Staff to the ALN CEO and was a communications strategist for the Sino-Africa Centre of Excellence. Her early research and work has taken her to Ethiopia, China, South Korea, Nicaragua, and now Kenya.

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Tips on presenting in public - Course image

Finance your business

The ‘Finance your business’ course is aimed at entrepreneurs who are looking to raise external capital.

In the first module you will learn how to structure your business’ financials, contracts, and other legalities. The second module unpacks how to fundraise successfully.

Each module has a number of learning resources, which include:
• Theoretical breakdowns where concepts are introduced – relevant to the African context.
• Videos of leading business professionals, entrepreneurs and investors, sharing expert advice,
• Quizzes where you’ll be challenged to apply what you have learnt,
• Useful downloadable templates and documents.

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