Understand the external environment

As the founder of a startup, you need to be aware of things happening in the world around you. In this module, you will learn about the types of market, political and regulatory risks.

You will also learn how to identify direct and indirect competitors, gather information about them and make smart decisions to run a successful business.

Understand the external environment - Course image

Start your business

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

The first module focuses on how to build a great team, the second module on the environment you operate in and the third module discusses the importance of knowing your target market.

Each module has a number of learning resources, which include:

  • Theoretical breakdowns where concepts are introduced – relevant to the African context
  • Videos of leading business professionals, entrepreneurs and investors, sharing expert advice
  • Quizzes where you’ll be challenged to apply what you have learnt
  • Useful downloadable templates and documents


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Module content