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Testing product-market fit

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Testing product-market fit

Testing product-market fit
Testing product-market fit

Fatoumata Ba is Jumia’s Group Chief Marketing Officer, spanning across 9 verticals (Mall, Market, Food, Travel, Deals, Cars, House, Jobs, Pay) and 23 countries in Africa.

Transcript

Understanding market risk - Course image

Start your business

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

The first module focuses on how to build a great team, the second module on the environment you operate in and the third module discusses the importance of knowing your target market.

Each module has a number of learning resources, which include:

  • Theoretical breakdowns where concepts are introduced – relevant to the African context
  • Videos of leading business professionals, entrepreneurs and investors, sharin…
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