Build traction

Hello, there. In this insight, we discuss how to develop traction for your business.

Structuring growth, traction for your business

The concept of traction can be split into two parts: milestones for the organization and milestones for the business. The former is called organizational traction and the latter, business traction. Let’s look at organizational traction first.

Organizational traction

Organizational traction can be split into three development phases, namely, the startup phase, the professionalization phase, a…

Build traction - Course image

Grow your business

The course on ‘Grow your business’ is aimed at startup founders who are looking to scale their operations when they are getting traction for their product or service.

One module breaks down the different types of business models to consider, and the other module focuses on ways to build traction and grow the customer base.

Each module has a number of learning resources, which include:
• Theoretical breakdowns where concepts are introduced – relevant to the African context.
• Videos of leading business professionals, entrepreneurs and investors, sharing expert advice,
• Quizzes where you’ll be challenged to apply what you have learnt,
• Useful downloadable templates and documents.


Get started!

Module content