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The importance of building traction

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The importance of building traction

The importance of building traction
The importance of building traction

About: Fatoumata Ba – Group CMO at Jumia Fatoumata Ba is Jumia’s Group Chief Marketing Officer, spanning across 9 verticals (Mall, Market, Food, Travel, Deals, Cars, House, Jobs, Pay) and 23 countries in Africa.


This module is part of the Grow your business course.
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Growing a business online course

Grow your business

The course on ‘Grow your business’ is aimed at startup founders who are looking to scale their operations when they are getting traction for their product or service.

One module breaks down the different types of business models to consider, and the other module focuses on ways to build traction and grow the customer base.

Each module has a number of learning resources, which include:
• Theoretical breakdowns where concepts are introduced – relevant to the African context.
• Videos of leading business professionals, entrepreneurs and investors, sha…

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