Why investors look at traction to make their investment decision
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Why investors look at traction to make their investment decision 3:38 min
About: Wim van der Beek – Founder at Goodwell Investments Wim van der Beek is founder and managing partner of Goodwell Investments, an investment firm focused on inclusive growth: financial inclusion, digital inclusion and sustainable development. Goodwell invests early stage eq…
Traction, the way we would define traction, is actually a very simple definition. We want a company to have already taken enough steps on the path to scale that they have set out for themselves to make the choices that they’ve made in choosing that path, objectifiable.
So this seems like a very abstract definition. I’m using on purpose such an abstract definition because the…