Hello, there. In this insight, we discuss how to develop traction for your business. Structuring growth, traction for your business The concept of traction… read more

This module is part of the Grow your business course.
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Grow your business

The course on ‘Grow your business’ is aimed at startup founders who are looking to scale their operations when they are getting traction for their product or service.

One module breaks down the different types of business models to consider, and the other module focuses on ways to build traction and grow the customer base.

Each module has a number of learning reso…

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Introduction: Growth hacking your way to success

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Introduction: Growth hacking your way to success

Name: Build traction
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Introduction: Growth hacking your way to success ^{6:05 min}

Transcripts

مرحبا، كيف الحال؟ في السنوات الأخيرة برز مفهوم "النمو السريع" كعملية التجارب السريعة عبر مرحلة تطوير المنتج وقنوات التسويق لتحديد الطرق الأكثر كفاءة في تنمية الشركات. في الغالب يتم تفعيلها عن طريق الأدوات الرقمية التي تساعد على صنع زخم حول المنتج أو الخدمة.

الهدف هو بناء وتوظيف قاعدة المستخدمين الخاصة بالشركة. وهذه النصيحة الإرشادية سوف تعرفك على بعض المقترحات الخاصة بـ "ا…

Bonjour, alors, ça va? Au cours de ces dernières années, est apparu le « growth hacking », pratique qui consiste à optimiser les indicateurs de croissance, en procédant à une rapide expérimentation dans le développement de produits et les canaux de commercialisation afin de trouver les moyens les plus rentables de faire croître une entreprise. Souvent, le growth hacking fait appel à des outils …

Nabadeey, sidee ayay wax u socdaan? Sannooyinka hadeer, ‘Tijaabinta suuqaí wuxuu u soo baxay sida nidaamka tijaabo degdeg ah oo alaabaha oo dhan ah iyo kanaalada suuq geynta si loo aqoonsado qaababka ugu wax ku oolsan ee lagu kobcinayo ganacsiga. Waxaa inta badan suurtogaleyso qalabyada casriga ah ee ku caawiyo aasaasida ‘tijaabada’ ee agagaarka alaabaha ama adeega.

Had…

Hey how is it going? In recent years, ‘Growth hacking’ has emerged as a process of rapid experimentation across product development and marketing channels to identify the most efficient ways to grow a business. It’s often enabled by smart digital tools that help create a ‘buzz’ around a product or service.

The goal is to build and engage the user base of th…

Effective ‘growth hacking’ techniques in Africa

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Effective ‘growth hacking’ techniques in Africa

Effective ‘growth hacking’ techniques in Africa ^{3:36 min}

About: Justin Spratt – Head of Business Africa at Uber

Justin Spratt is a well-known ICT and advertising industry executive who is now Head of Business Sub-Saharan Africa at Uber. Previously he …

Transcript

In my experience, the referral and freemium model in growth hacking, doesn’t work in Africa. And there’s two reasons for that.

One is you need incredible scale, because freemium and that kind of referral system converts between 1 and 1 1/2% into revenue. So if you’re looking at the African numbers and you converted that rate, you don’t have a business.

An…

A ‘growth hack’ that will work in Africa

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A ‘growth hack’ that will work in Africa

A ‘growth hack’ that will work in Africa ^{2:11 min}

Aaron Fu has more than 8 years of experience in financial services and technology across Europe, Asia and Africa with Standard Chartered and Société Générale. He has led global, regional and local product and service launches, large-scale change projects and sustainable community impact initiatives. Aaron worked at Nest to extend its start-up eco-system and accelerator programs to the rapidly e…

Transcript

This growth hack example I feel would work extremely well in Africa. It’s worked in a number of other emerging markets before, and I feel is a strong one.

It was a startup that works to give workers a voice when it comes to feedback to the employers. Specifically, or in factories or in sort of large scale manufacturing or even agricultural situations.

And it was a situatio…

How to use partnership ‘growth hacks’ to increase traction

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How to use partnership ‘growth hacks’ to increase traction

How to use partnership ‘growth hacks’ to increase traction ^{2:16 min}

About: Stephen Haggard – Chairman at Eneza Education

Stephen Haggard chairs the board at Eneza Education and drives the company’s work in data analytics, mobile commercial strategy, and online learning design. When not with Eneza, Stephen owns and runs a large edtech business covering EU and US markets from London. He is a thought-leader in learning innovations and African ed…

Transcript

In the Sub-Saharan African content, we know that certainly in Eneza’s case the target users are very intensely social on their devices. And making sure that one is present in the forums where they want to talk is one of the best hacks.

So, are you curating WhatsApp groups and making them exciting for your potential users? For example, would be a really painless hack for pretty muc…

A ‘growth hack’ that will work in Africa

Aaron Fu has more than 8 years of experience in financial services and technology across Europe, Asia and Africa with Standard Chartered and Société Générale. He has led global, regional and local product and service launches, large-scale change projects and sustainable community impact initiatives. Aaron worked at Nest to extend its start-up eco-system and accelerator programs to the rapidly e…

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Grow your business

Introduction: Growth hacking your way to success

Introduction: Growth hacking your way to success

Introduction: Growth hacking your way to success 6:05 min

Transcripts

Effective ‘growth hacking’ techniques in Africa

Effective ‘growth hacking’ techniques in Africa

Effective ‘growth hacking’ techniques in Africa 3:36 min

About: Justin Spratt – Head of Business Africa at Uber

Transcript

A ‘growth hack’ that will work in Africa

A ‘growth hack’ that will work in Africa

A ‘growth hack’ that will work in Africa 2:11 min

Transcript

How to use partnership ‘growth hacks’ to increase traction

How to use partnership ‘growth hacks’ to increase traction

How to use partnership ‘growth hacks’ to increase traction 2:16 min

About: Stephen Haggard – Chairman at Eneza Education

Transcript

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Introduction: Growth hacking your way to success ^{6:05 min}

Effective ‘growth hacking’ techniques in Africa ^{3:36 min}

A ‘growth hack’ that will work in Africa ^{2:11 min}

How to use partnership ‘growth hacks’ to increase traction ^{2:16 min}