Marketing and business development

In this module, you will learn about Business Development, more importantly, Business Development within the context of African startups.

You will also get the insight on how to create a solid BD strategy, to prepare and manage cross-border growth and sensibly expand your business into other industry sectors.

Marketing and business development - Course image

Grow your business

The course on ‘Grow your business’ is aimed at startup founders who are looking to scale their operations when they are getting traction for their product or service.

One module breaks down the different types of business models to consider, and the other module focuses on ways to build traction and grow the customer base.

Each module has a number of learning resources, which include:
• Theoretical breakdowns where concepts are introduced – relevant to the African context.
• Videos of leading business professionals, entrepreneurs and investors, sharing expert advice,
• Quizzes where you’ll be challenged to apply what you have learnt,
• Useful downloadable templates and documents.


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Module content