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The importance of testing the business model before launching a startup

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The importance of testing the business model before launching a startup

The importance of testing the business model before launching a startup
The importance of testing the business model before launching a startup

About: Russell Southwood – CEO at Balancing Act Russell Southwood is analyst for telecoms, Internet and media in Africa. His company Balancing Act seeks to be the primary source for information on the telecoms, Internet and audio-visual media industries in Africa.

Transcript

Growing a business online course

Grow your business

The course on ‘Grow your business’ is aimed at startup founders who are looking to scale their operations when they are getting traction for their product or service.

One module breaks down the different types of business models to consider, and the other module focuses on ways to build traction and grow the customer base.

Each module has a number of learning resources, which include:
• Theoretical breakdowns where concepts are introduced – relevant to the African context.
• Videos of leading business professionals, entrepreneurs and investors, sha…

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