Don’t unify processes when you scale to other countries
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Don’t unify processes when you scale to other countries 1:2 min
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Don’t unify your processes by definition, when you scale to other countries.
I’ve seen too many times situations when big global companies that have made millions of dollars somewhere outside, just came to Africa and they thought that by copying and pasting their processes, and their approach them marketing, in operations, in the way they are attacking the market they will a…