How to test the market with a small advertising budget
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How to test the market with a small advertising budget 1:16 min
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So from day one, we knew that this (Ongair) would be a product which would be able to work internationally. What we didn’t know was where and when these customers would come.
So we started off very slowly in Kenya, obviously, proving that the product would work for businesses, but once we felt it was mature enough, we basically put up a landing page, put a few Google ads, just spre…