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How to test the market with a small advertising budget

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How to test the market with a small advertising budget

How to test the market with a small advertising budget
How to test the market with a small advertising budget

Trevor Kimenye is the CEO of Ongair. He is a serial entrepreneur, having founded an enterprise consulting firm in Australia, a digital marketing agency in Kenya and is now changing how hundreds of businesses and customers worldwide keep in touch through Ongair. He is a firm believer in Agile methodologies and values People over Process.

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This module is part of the Grow your business course.
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Growing a business online course

Grow your business

The course on ‘Grow your business’ is aimed at startup founders who are looking to scale their operations when they are getting traction for their product or service.

One module breaks down the different types of business models to consider, and the other module focuses on ways to build traction and grow the customer base.

Each module has a number of learning resources, which include:
• Theoretical breakdowns where concepts are introduced – relevant to the African context.
• Videos of leading business professionals, entrepreneurs and investors, sha…

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