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How to approach your target customers in different tiers

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How to approach your target customers in different tiers

How to approach your target customers in different tiers
How to approach your target customers in different tiers

Kerushan Govender is a founder and MD of Blacfox Enterprises. He has an extensive career spanning the technology and investment banking sectors, including about 10 years in various leadership roles at Microsoft. More recently, Kerushan was Area Head at Microsoft, based in Dubai, responsible for the Public Sector business across the Middle East and Africa. Kerushan continues to study, research and serve clients in the area of his passion: digital transformation.

Transcript

Growing a business online course

Grow your business

The course on ‘Grow your business’ is aimed at startup founders who are looking to scale their operations when they are getting traction for their product or service.

One module breaks down the different types of business models to consider, and the other module focuses on ways to build traction and grow the customer base.

Each module has a number of learning resources, which include:
• Theoretical breakdowns where concepts are introduced – relevant to the African context.
• Videos of leading business professionals, entrepreneurs and investors, sha…

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