Know the target market

In this module, you will get tips and recommendations on how to find and attain your target market.

Find out why clearly defined target audience could be the first step to the revenue potential, how to measure your market value and what are the effective strategies to run the successful business.

Know the target market - Course image

Start your business

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

The first module focuses on how to build a great team, the second module on the environment you operate in and the third module discusses the importance of knowing your target market.

Each module has a number of learning resources, which include:

  • Theoretical breakdowns where concepts are introduced – relevant to the African context
  • Videos of leading business professionals, entrepreneurs and investors, sharing expert advice
  • Quizzes where you’ll be challenged to apply what you have learnt
  • Useful downloadable templates and documents


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Module content