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Hello, having a clearly defined target market impacts your strategy and your ability to implement it successfully. In this insight we look at how to identify your customers, calculate the size of your market, and share tips on developing your sales strategy.
Defining your target market in ten steps
The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.
The first module focuses on how to build a great team, the second module on the environment you operate in and the third module discusses the importance of knowing your target market.
Each module has a number of learning resources, which i…
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