Hello, having a clearly defined target market impacts your strategy and your ability to implement it successfully. In this insight we look at how to identify your customers, calculate the size of your market, and share tips on developing your sales strategy.

Defining your target market in ten steps

• Willingness to pay

The first step is to identify the individuals or organizations that are willing to pay for your product or service. The best way to test this is to try and get these individuals and/or organizations to buy what you're selling. Sounds obvious… Log In or Sign Up to continue