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How to pick the first target group for your startup

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How to pick the first target group for your startup

How to pick the first target group for your startup
How to pick the first target group for your startup

Aaron Fu has more than 8 years of experience in financial services and technology across Europe, Asia and Africa with Standard Chartered and Société Générale. He has led global, regional and local product and service launches, large-scale change projects and sustainable community impact initiatives. Aaron worked at Nest to extend its start-up eco-system and accelerator programs to the rapidly emerging innovation hubs in Africa. Currently he is managing director at MEST, the Meltwater School of Technology.

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Define your target market in ten steps - Course image

Start your business

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

The first module focuses on how to build a great team, the second module on the environment you operate in and the third module discusses the importance of knowing your target market.

Each module has a number of learning resources, which include:

  • Theoretical breakdowns where concepts are introduced – relevant to the African context
  • Videos of leading business professionals, entrepreneurs and investors, sharin…
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