How to pick the first target group for your startup
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How to pick the first target group for your startup 1:31 min
Aaron Fu has more than 8 years of experience in financial services and technology across Europe, Asia and Africa with Standard Chartered and Société Générale. He has led global, regional and local product and service launches, large-scale change projects and sustainable community impact initiatives. Aaron worked at Nest to extend its start-up eco-system and accelerator programs to the rapidly e…
How do you pick the right first customers? I think it’s really important when you’re deciding who your first customers are to make sure that it’s a customer base that you know well and that you have access to.
If you’re sitting in South Africa, your first customer base might not be in Haiti, for example. Make it a customer base that’s easily addressable, th…