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The importance of knowing your target market

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The importance of knowing your target market

The importance of knowing your target market
The importance of knowing your target market

Ben White has been venturing in the African technology and media space since 2003. He has done ethnographic research on the emergence of software cultures in Kampala, Uganda, established the ICT Entrepreneurship program at Hivos, and later taught classes at the University of Amsterdam. Involved in multiple startups, Ben is also the cofounder of AfriLabs, a pan-African network of innovation hubs, and the African Business Angel Network (ABAN). Ben is on the board of ActivSpaces and in 2007 he co-founded VC4Africa.

Transcript

Define your target market in ten steps - Course image

Start your business

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

The first module focuses on how to build a great team, the second module on the environment you operate in and the third module discusses the importance of knowing your target market.

Each module has a number of learning resources, which include:

  • Theoretical breakdowns where concepts are introduced – relevant to the African context
  • Videos of leading business professionals, entrepreneurs and investors, sharin…
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