The importance of knowing your target market
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The importance of knowing your target market 2:45 min
Ben White has been venturing in the African technology and media space since 2003. He has done ethnographic research on the emergence of software cultures in Kampala, Uganda, established the ICT Entrepreneurship program at Hivos, and later taught classes at the University of Amsterdam. Involved in multiple startups, Ben is also the cofounder of AfriLabs, a pan-African network of innovation …
Defining your target market, I think, for starting entrepreneurs sounds a lot easier than it is.
Say, for example, you’re building a mobile app for the agricultural sector, and so then it would be very easy to say my customers are farmers, but are all farmers the same? Do you have farmers living in a more rural contexts versus in an urban situation? Whether they’re closer to…