Previous Next

The importance of knowing your target market

No preview available…

When playing the video, you can change the language of subtitles and adjust the speed of the video in the settings. Settings icon

The importance of knowing your target market

The importance of knowing your target market
The importance of knowing your target market

Ben White has been venturing in the African technology and media space since 2003. He has done ethnographic research on the emergence of software cultures in Kampala, Uganda, established the ICT Entrepreneurship program at Hivos, and later taught classes at the University of Amsterdam. Involved in multiple startups, Ben is also the cofounder of AfriLabs, a pan-African network of innovation …

Transcript