Why understanding the customer is crucial for startups
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Why understanding the customer is crucial for startups 1:51 min
Charlene Chen is COO at BitPesa. With an MBA from the Haas School of Business at the University of California – Berkeley and a B.S. in Psychology and Computer Science from Duke University, Charlene Chen has over 10 years of private sector and social sector experience working with a variety of organizations ranging from internet startups to Fortune 500 companies to international non-pr…
Whenever you’re thinking about developing new products and services whether for African markets or just markets in general, it’s really critical to understand your customer. Understand what problems do they experience on a daily basis. What are their needs?
I think sometimes it’s tempting for startups to start with the solution and then go out and try to find people th…