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Not knowing the target audience is biggest mistake startup entrepreneurs make

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Not knowing the target audience is biggest mistake startup entrepreneurs make

Not knowing the target audience is biggest mistake startup entrepreneurs make
Not knowing the target audience is biggest mistake startup entrepreneurs make

As a strategic product partnerships manager at Facebook, Emeka Afigbo is working with different content partners and developers Middle East and Africa as part of Facebook’s drive to make its platform more relevant in the day to day lives of people all over the world. At Google from 2011-2015. Emeka was a program manager in the developer relations team leading developer programs in Sub Saharan Africa.

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Get to know your customer - Course image

Start your business

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

The first module focuses on how to build a great team, the second module on the environment you operate in and the third module discusses the importance of knowing your target market.

Each module has a number of learning resources, which include:

  • Theoretical breakdowns where concepts are introduced – relevant to the African context
  • Videos of leading business professionals, entrepreneurs and investors, sharin…
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