The importance of customer feedback
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The importance of customer feedback 1:33 min
Fatoumata Ba is Jumia’s Group Chief Marketing Officer, spanning across 9 verticals (Mall, Market, Food, Travel, Dea…
In all markets, when there is something new, the very first opinion that customers have of the service will be fundamental. So if you start with a big flop, you will have to actually turn it around.
If you start with a big success, especially in Africa, you’ll have a huge recommendation. I will always remember this focus group where I had like invited eight customers very randomly…