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Focus on product instead of customer is a common mistake startups make

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Focus on product instead of customer is a common mistake startups make

Focus on product instead of customer is a common mistake startups make
Focus on product instead of customer is a common mistake startups make

Kerushan Govender is the Founder and MD of Blacfox Enterprises. He has an extensive career spanning the technology and investment banking sectors, including about 10 years in various leadership roles at Microsoft. More recently, Kerushan was Area Head at Microsoft, based in Dubai, responsible for the Public Sector business across the Middle East and Africa. Kerushan continues to study, research and serve clients in the area of his passion: digital transformation.

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This module is part of the Start your business course.
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start a business online course

Start your business

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

The first module focuses on how to build a great team, the second module on the environment you operate in and the third module discusses the importance of knowing your target market.

Each module has a number of learning resources, which include:

  • Theoretical breakdowns where concepts are introduced – relevant to the African context
  • Videos of leading business professionals, entrepreneurs and investors, sharing expe…
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