When playing the video, you can change the language of the subtitles and adjust the speed in the video player settings. 
Ben White has been venturing in the African technology and media space since 2003. He has done ethnographic research on the emergence of software cultures in Kampala, Uganda, established the ICT Entrepreneurship program at Hivos, and later taught classes at the University of Amsterdam. Involved in multiple startups, Ben is also the cofounder of AfriLabs, a pan-African network of innovation …
Defining your target market, I think, for starting entrepreneurs sounds a lot easier than it is.
Say, for example, you’re building a mobile app for the agricultural sector, and so then it would be very easy to say my customers are farmers, but are all farmers the same? Do you have farmers living in a more rural contexts versus in an urban situation? Whether they’re closer to…
The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.
This course breaks down how to start a business in four modules. The first module focuses on how to build a great team, the second module on how to define your target market, the third on product development and the fourth module on assessing the…
Sign up or log in
Use your email or social account to get started