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Know the target market

In this module, you will get tips and recommendations on how to find and attain your target market. Find out why clearly defined target… read more

This module is part of the Start your business course.
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Start your business

The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.

This course breaks down how to start a business in four modules. The first module focuses on how to build a great team, the second module on how to define your target market, the third on product development and the fourth module on assessing the…

 

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Module content

Introduction: Measure the value of your target market

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Introduction: Measure the value of your target market

Introduction: Measure the value of your target market
Introduction: Measure the value of your target market

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How to create realistic assumptions about the future of your business

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How to create realistic assumptions about the future of your business

How to create realistic assumptions about the future of your business
How to create realistic assumptions about the future of your business

Russell Southwood is analyst for telecoms, Internet and media in Africa. His company Balancing Act seeks to be the primary source for information on the telecom…

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The value of adopting a long-term mindset as a startup founder

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The value of adopting a long-term mindset as a startup founder

The value of adopting a long-term mindset as a startup founder
The value of adopting a long-term mindset as a startup founder

Andrea Böhmert is co-Founder of KNF Ventures, Partner at Knife Capital and responsible for Knife Capital’s Grindstone Accelerator. She is a venture investor with extensive experience in all aspects of the investment cycle: Find – Make – Grow – Realise. Andrea is passionate about scaling businesses thro…

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How to assess business opportunities and risks

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How to assess business opportunities and risks

How to assess business opportunities and risks
How to assess business opportunities and risks

Charlene Chen is COO at BitPesa. With an MBA from the Haas School of Business at the University of California – Berkeley and a B.S. in Psychology and Computer Science from Duke University, Charlene Chen has over 10 years of private sector and social sector experience working with a variety of organizations ranging from internet startups to Fortune 500 companies to international non-pr…

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